Social Impact Evaluation in the Arts

Robin Sokoloski (she/her) is a dedicated arts and culture professional based in Tkaronto/Toronto with over two decades of experience in the field. Currently serving as the Director of Research and Programming at Mass Culture, she collaborates with academics, funders, and arts practitioners to mobilize the creation, amplification, and community-informed research that supports the arts sector’s growth and sustainability. 

At Mass Culture, Robin has spent the last three years project managing Research in Residence: Arts’ Civic Impact, a national research initiative that led to the development of three qualitative arts impact frameworks. These tools help arts organizations better understand their civic impact through qualitative indicators. She also leads Mass Culture’s Evaluative Thinking Initiative, which supports a culture of reflection and continuous learning across the arts sector, and stewards the DNA: Data Narratives for the Arts program, which integrates data practices into the daily work of arts organizations through training, tools, and collaborative learning. 

Robin currently serves on the Board of the Toronto Arts Council and as a member of Toronto Metropolitan University’s Centre for Free Expression’s Steering Committee. She has recently taught a course on Art Policy, Equity, and Activism for Centennial College’s Arts Management program, and developed and taught a course on Cultural Entrepreneurship for MacEwan University’s Arts and Cultural Management program. 

Shanice Bernicky (she/her, elle) is a media maker and PhD student at Carleton University’s School of Journalism & Communication. She completed a Master’s research-creation thesis in Media Studies at Concordia University, as a non-linear documentary exploring themes of domestic violence, heritage, and multi-racial identity from the axis point of natural Black hair. As a freelance video editor, she has worked on a myriad of projects on rich topics such as Indigenous laws and practices outside the settler-Canadian legal framework, feminist commentary on science and technology studies, and environmental issues connecting the East and the West. At Carleton, Shanice researches equity practices in the settler-Canadian public arts institutions with the continued support of Mass Culture. When she’s not working, she can be found knitting or with her hands in earth. 

Natasha Qureshi is the Founder and Principal of Sympl Solutions, a Toronto-based consultancy that bridges strategy, finance, and data for the arts and nonprofit sectors. She is also the Co-Creator of ArtMetrica, a platform helping arts and culture organizations measure and communicate their impact through intuitive dashboards and shared data frameworks. A Fulbright Scholar with a background in Computer Science and an MBA from Cornell University, Natasha combines technical and strategic expertise to help the arts and culture sector tell its stories through data, strengthen its value to communities, and shape a more sustainable and equitable creative ecosystem.