Electra believes Ottawa's arts community deserves to be recognized for the value they bring to our city. Not just appreciated quietly, but understood by the city, funders, and the public as something worth investing in and talking about. She does this by translating what local artists and arts organizations are doing into language and stories that resonate with the audiences who need to hear it, and by building a marketing and PR strategy that puts the sector's value in front of the people who can act on it.

As Marketing & PR Lead for Arts Ottawa, Electra leads the organization's marketing and PR strategy and is the primary point of contact for media inquiries. She brings a background in nonprofit marketing and creative writing to the work of positioning Ottawa's arts sector clearly and compellingly. She's always glad to hear from artists and media with a story or opportunity worth raising visibility on.